Do Cars Still Have Character?

old school car
19 Dec

Do Cars Still Have Character?

In a couple of days Amazon’s the Grand Tour is back . You may love it or hate it as a car show, but you cannot deny that Clarkson, Hammond and May don’t have charisma that works like a force to draw you

As the boys love to babble on about how this car has no soul, or that one does, in today’s article, we want to address the question whether today’s cars still have character.

No Soul in Modern vehicles?

I will be the first to admit that this debate probably stems from nostalgia. Because what is a character to a car? But there is merit in the notion that modern day cars are soulless.

It’s all about the factory mass production, about the gal mileage, about more modern features, etc. Character is not something a car is, but more of what you feel when you get in and turn the ignition key.

Think about a Kombi (you don’t even want to call it VW No 2. Like a pencil, meh). But just looking into those deep blue lights you can hear it calling you to an adventure. Or maybe that’s all marketing?


Nowadays when you look at a car, you feel nothing. Well, there is disgust (Yes, Multipla, I am talking to you).

A.I. does not Equal Character

And I just want to point this out. Some people are fascinated by the movie-style dialogue you can have with your car or will soon be able to. Not saying it is bad. I love it. But it’s not character of the car. It’s neither an interaction. Like social media, which is really not social and barely counts as a media.

Let me put it in more modern terms. It’s like online casino (I’m talking more about no download slots casino where you mostly play via a browser). It’s nice to be able to enjoy these games from your home but it’s not the same as going to a real casino, where you can touch and smell, for better or worse.

ai in car

Similarly, AI in your car – it will have a name. No matter what you call it, ‘Alexa’ or ‘OK, Google’. But that’s the name of the assistant. When was the last time you came up with a name for your car?

Says a lot, doesn’t it?

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